Expertise Area 02

Marketing & Communications

Branding, digital marketing and destination promotion — the storytelling that helps wineries, hotels and destinations stand out in a crowded traveller’s feed.

What this covers

From brand strategy to the last click

Alumni in this discipline combine creative brand thinking with the digital and PR skills needed to turn attention into visits and bookings.

01

Brand & Content Strategy

Positioning, visual identity and storytelling for wineries, hotels and destination brands.

02

Digital Marketing, SEO & Email

Website optimisation and Google visibility (SEO/SEA), email marketing and paid or organic social campaigns built for the wine tourism traveller.

03

Destination Promotion

Campaigns and partnerships that put a region or estate on the map for international visitors.

04

Public Relations & Partnerships

Press relations, influencer collaborations and co-marketing partnerships across the industry.

Get in Touch

Need a marketing specialist?

Tell us about the role and we’ll connect you with alumni who specialize in branding, digital marketing and destination promotion.

Contact Us